THOMY mayonnaise is a delicious and versatile companion, whether it is used in a classic potato salad or as the ultimate topping for fries. With the help of a Bring! campaign, THOMY mayonnaise successfully increased sales at the POS and brand awareness. During the 2-week campaign, THOMY also achieved a high level of engagement through formats such as the sponsored product and the Easter category. The result is impressive! Here are all the details about the campaign:
With the sponsored product, THOMY mayonnaise was natively integrated into the Bring app. The prominent ad format presents the product to users right when they create their shopping list. The pack shot of THOMY mayonnaise is displayed as a tile and can be found both via search function using certain keywords and in the catalogue under the category "Ingredients and spices". For example, if users entered "mayo" in the search field, the matching THOMY tile appeared. With just one click, the product could be added to the shopping list.
Keywords: Asparagus, Egg, Mayo
Category: Ingredients & Spices
The additional advertising format Sponsored Product Flavours provides users with more details on the product selection. By clicking on the product tile of THOMY mayonnaise, Bring! users are shown all product variants. In this campaign users could choose between the variants "à la Francaise", "with mustard", "with herbs" or "organic mayo". When scrolling down, the user was also shown the engagement action, which contained further information about the product in addition to a picture.
THOMY Mayonnaise was able to achieve a significant awareness boost, especially through its placement in the Easter category. In this ad format, THOMY's sponsored product is placed directly on the homepage with other selected products and embedded in the Easter context in a thematically appropriate way. The category "For Easter" was displayed directly to users during the Easter holidays and can thus achieve a targeted increase in awareness.
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