SPAR

The Swiss food market SPAR stands for high-quality products and has a clear focus on freshness and healthy eating. SPAR stores often act as the supermarket in the neighbourhood, which strengthens the local connection to the consumer. Thanks to the campaign in the Bring! App, SPAR was able to increase brand awareness, attract new customers and increase the size of the shopping basket through targeted offer communication when planning grocery shopping. You find all details and results of the campaign here:

Bring! Offers

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The ‘Bring! Offers' integration embeds offers natively into the context of planning grocery shopping. When users search for a product, they saw the matching SPAR offer with all the relevant information and could add it to their shopping list with just one click.

In the ‘Offers’ tab of the Bring! App, SPAR's full weekly promotions were natively integrated into a retailer's own offers page. Users were able to discover further offers filtered by category. In addition, suitable offers were displayed to users for their own shopping list. If, for example, baguettes or butter were added, the corresponding offers were presented, enabling personalised offer communication.

Attention for the private label

A special feature: in the offers tab, users were able to discover other weekly promotions and articles from SPAR's own brand ‘N°1’ in addition to suitable offers. Thanks to the filter options, users were able to easily switch between different product categories. By clicking on the respective offer, it was seamlessly added to their shopping list.

Conclusion

SPAR's campaign in the Bring! App was extremely successful. By integrating the SPAR offers, they were natively integrated into users' grocery planning. This led to personalised and targeted communication of the offers at the right time.

The campaign achieved three main objectives:

Acquiring new customers by increasing shopping trips
Increasing the size of the shopping cart through more extensive shopping lists
Strengthening the SPAR private label ‘N°1’ through native integration of weekly promotions

The success of the SPAR own brand ‘N°1’ is particularly noteworthy. The continuous integration has significantly increased the visibility of the products. Every sixth SPAR item added to the shopping list was a SPAR Own Brand ‘N°1’ product. This underlines the success of the campaign and shows the positive response from consumers in Switzerland.