Whether spaghetti bolognese, chilli con carne or meatballs: Minced meat dishes are one of the classics in the kitchen. More and more people are becoming aware of their health and are consciously looking for meat alternatives, and this is where Rügenwalder Mühle offers the perfect solution with its vegan minced meat. With its campaign in the Bring! app, Rügenwalder is proving exactly that and is also clearly increasing awareness of its product. The results are impressive! Here are more details about the campaign:
The Sponsored Product is one of the most popular ad formats in the Bring! App. The vegan minced meat was natively integrated into the Bring! search in the form of a product tile. If users enter certain keywords in the app search such as minced meat, tomatoes or noodles, the product tile appears next to the generic tile. In this way, a good insight into user behaviour can be gained by using different keywords. With a click on the tile, the product is then added directly to the shopping list. In addition, the product could be found when browsing the category Meat & Fish. In this way, the product was placed in a targeted way in the context of shopping planning.
Keywords: Minced meat, tomatoes, noodles, tofu, vegan, Rügenwalder
Category: Meat & Fish
In order to generate targeted attention for the vegan minced meat from Rügenwalder, a sponsored post was integrated into the Inspiration tab of the Bring! app. The content in form of a banner successfully animated the users and generated a high traffic to the website of Rügenwalder Mühle.
The Sponsored Recipe inspires users with a ready-made recipe and shows what is possible with vegan minced meat. Two different recipes were part of the campaign: Vegan Bolognese and Vegan Cabbage Rolls. All ingredients including quantities could be added directly to the list. The linkout "to the recipe" was provided for re-cooking. Both the "classic" bolognese and the refined cabbage rolls convinced the Bring! users and generated a lot of traffic via the linkouts.
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