Summertime is barbecue time! What should not be missing next to delicious grilled food at a relaxed BBQ evening? A juicy feta to spice up salads, dips and much more. As part of the Bring! Special: "Ran an den Grill" GAZi placed its feta with attention-grabbing advertising formats in the context of barbecue. The results are impressive! Here are more details about the campaign:
The GAZi Feta was part of the six-week special campaign "Ran an den Grill" in the Bring! App. This campaign, which was launched to coincide with the barbecue season, included a separate category at the top of the home screen, which guaranteed high attention, as well as other ad formats such as the Sponsored Recipe, the Sponsored Channel and the Sponsored Product.
The GAZI Feta pack shot was integrated natively into the Bring! app as a Sponsored Product and could be found by Bring! users both in the catalog under the Milk & Cheese category and via the search function using specific keywords such as feta or sheep's cheese. With just one click, GAZi Feta could be added to the shopping list.
Keywords: Feta, sheep cheese, goat cheese, soft cheese
Category: Milk & Cheese
An additional add-on to the Sponsored Product is the Sponsored Product Flavors, which appears when the product tile of GAZI Feta is clicked. Here the purchase planners had then the free choice, which kind they would like to buy from the Feta. In addition, more information about the product is available on the page for users.
Also part of the Bring! special was a Sponsored Recipe, which was displayed to users in the app's inspiration tab. With the help of this recipe, users were inspired with recipes about what can be prepared with GAZi Feta. The ingredients required for the recipe and the appropriate quantities could also be added directly to the shopping list with a single click. In addition, the button "To the recipe" leads directly to the website of GAZI to learn the exact recipe steps.
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