Grill Special: Increase of sales through native integration in multi-brand format.
Galbani Mozzarella was natively integrated as a sponsored product and could be found by the user both in the catalog and via the search function, and then be added to the shopping list.
Keywords: Tomatoes, Cheese, Milk
Catalog section: Milk & Cheese
The sponsored product was natively integrated into the special BBQ category in a multi-brand format. Additionally, the sponsored product was integrated into the grill template in the Inspiration Stream.
The sponsored product had an additional engagement action with product information and reference to the various summer recipes with Galbani Mozzarella. Furthermore a linkout to the landing page was added.
Three sponsored videos inspired the user to summer BBQs with Galbani Mozzarella. The linkout to the recipe instructions was added "to the recipe".
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