Bio Suisse is the association of Swiss "Knospe" farms and owner of the registered "Knospe" trademark. The association focuses on promoting organic farming as an environmentally, animal and human-friendly method of cultivation and is responsible for the further development of guidelines and market transparency.
With a four-week campaign in the Bring! app, the Swiss association successfully raised lasting awareness of organic meat from Switzerland and increased recognition of Bio Suisse-certified meat. You can find more details about the campaign here:
Through this campaign in the Bring! shopping list app, Bio Suisse aimed to increase consumer awareness and perception of Bio Knospe-certified meat in Switzerland. To achieve this, the organic meat was strategically placed within the Bring! app and further highlighted with additional awareness-boosting measures to draw the attention of Swiss consumers.
Bio Suisse primarily leveraged the Sponsored Product in the Bring! app, which was also featured in the Profital app. Additionally, Flavors and the Category Spotlight were used to further enhance visibility and strengthen consumer awareness of organic meat.
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The Sponsored Product is the advertising product in the Bring! app that has been proven to increase brand engagement and anchor brands in consumers' recurring shopping lists. When users add keywords like chicken or beef to their shopping list, Bio Suisse’s integrated product tile for organic meat appears. By clicking on the tile, users are directed to a dedicated page with more product details. At the same time, Flavors are displayed, allowing users to choose from different product varieties to refine their selection.
Category: Meat & Fish
Keywords: chicken, beef, minced meat, meat, organic
Organic meat from Bio Suisse is also featured in the Meat & Fish category. To maximize visibility, the product tile is placed at the very top with the label "Our Recommendation", ensuring it stands out and catches the attention of shoppers.
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The integration of Bio Suisse into the Bring! app comes with an added benefit: thanks to the cross-channel functionality between Bring! and Profital, the Sponsored Product was also displayed in the Profital app—expanding its reach to an even larger audience of relevant shoppers.
The consistent placement of organic meat as a Sponsored Product resulted in over 1.6 million impressions. Over the years, Bio Suisse’s collaboration with Bring! Labs has led to a significant increase in engagement. While the 2022 campaign had an average engagement rate of 0.09%, this number more than tripled to an engagement rate of 0.28% in 2024! This growth underscores the effectiveness of sustained Sponsored Product placements in the Bring! app.
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