Increase of sales at the POS through coupon integration and raffle promotion.
DAR-VIDA simply was natively integrated as a sponsored product and could be found by the user both in the catalog and via the search function, and then be added to the shopping list.
Keywords: Bread, Butter, Snack
Catalog category: Snacks & Sweets
The sponsored product had an additional engagement action with product information about the different DAR-VIDA Simply flavors and a hint to a 30% discount at Coop. In addition, a linkout was added that led to the landing page.
Via a sponsored post the user could participate in the raffle and win one of 300 DAR-VIDA Simply snack boxes.
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