Increase sales at POS through native integration of recipes and linking online to offline.
Barilla Pesto was natively integrated as a sponsored product and could be found by the user both in the catalog and via the search function, and then be added to the shopping list.
Keywords: Pasta, Basil, Bread
Catalog section: Ingredients & Spices
The sponsored product had an engagement action with product information – the ideal time to inform previous and current consumers about the benefits of Barilla Pesto. A linkout was used to refer to the Barilla Pesto landing page.
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The Sponsored Recipe inspired the user and showed what can be created with Barilla Pesto. All ingredients including quantities could be added directly to the list. The linkout "to the recipe" was stored for re-cooking.
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