Bring! Labs AG, operator of the famous shopping list app Bring! and the Swiss brochure app Profital, was able to continue its growth in 2022. Despite a tough economic situation and rising inflation, the company increased its sales by around 30 percent.
One contributor to this growth was the Retail division, which benefited from retailers shifting more of their advertising activities to digital, particularly for offers and brochures, in the face of sharply rising energy costs and paper prices. On the other hand, the company was also able to further expand its business with customers from the FMCG (fast-moving consumer goods) market, which is characterized by significantly reduced advertising budgets.
For 2023, Bring Labs! AG expects the growth to continue and aims for a further significant increase in sales. With over three million monthly active users in the DACH region, Bring! Labs 2022 also increased its active user base once again.
A key factor in the revenue growth was that the company, which has offices in Zurich, Basel, and Berlin, also succeeded in significantly expanding its advertising business in 2022. With precisely targeted formats such as native ads in the apps and digital brochures, sales to existing customers increased significantly. Customers include branded goods companies such as Danone, Dr. Oetker, Red Bull, Jacobs Douwe Egberts, and Heineken, as well as retailers such as Edeka, Migros, LIDL, Media Markt, and Bauhaus. In addition, Bring! Labs was able to win a number of well-known new customers, including Unilever, Coca-Cola, Bayer, the Alois Müller dairy, Netto Marken-Discount, PENNY, and Fnac.
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"Inflation and the uncertain economic situation are increasing the pressure on consumers to save, and on manufacturers and retailers to reduce costs and increase efficiency," said Marco Cerqui, CEO of Bring! Labs AG.
"The fact that Bring! Labs has succeeded in achieving significant revenue growth in this climate showing that our apps and advertising platform provide the right offers to companies and users alike, even in challenging times. Digital offer communication offers cost efficiency, for example in the face of rapidly rising paper prices, target accuracy, as well as, user-friendliness. Our growth proves that this type of marketing and customer approach meets the needs of both groups."
"We are convinced that contextual and native advertising will play a central role in both offer communication for retailers and product and brand communication for FMCG manufacturers in the coming years."
For 2023, Bring! Labs AG plans to further develop the two apps into personalized shopping companions for consumers and into a comprehensive platform for digital offers and brand communication for advertisers. More personalization options in the Bring! app will offer retailers and brands additional opportunities to target consumers even more precisely. In addition, a complete redesign of the Profital app is planned, which should significantly improve the user experience and allow advertisers to target consumers more precisely. This personalization in both apps should enable users to prepare for their shopping even better and more efficiently.
In order to achieve its goals, the company intends to grow further and continuously optimize its structures. In 2022 Bring! Labs was already able to increase the number of employees by 35 percent to more than 60 - this development is expected to continue in 2023. Particular attention will be paid to the Berlin location, which is to be significantly strengthened and expanded in 2023.
Another important aspect to enable further growth is the adaptation of corporate structures: For example, Bring! Labs has reorganized and, among other things, formed dedicated product and sales teams for retail and FMCG in order to be able to offer customers from these sectors even more tailored and comprehensive advertising portfolios. Responsibility for the Commercial Department now lies with Raphael Thommen, Chief Commercial Officer of Bring! Labs AG.
"With the restructuring, we will be able to focus even more consistently on our two core industries, retail and brand manufacturers, in the DACH region in the future and offer our customers even better and more holistic support," Raphael Thommen, Commercial Officer
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