The purchase planning phase plays an enormously essential role in consumers' purchasing decisions. The jam and marmalade manufacturer Bonne Maman knows this too! That's why the long-established French company has been working for some time with the shopping app Bring!, which offers an innovative ad platform for FMCG brands and retailers.
"With Bring! we reach consumers exactly when it is most effective, namely when they decide what they want to buy." - Martine Roth, Brand Manager at Bonne Maman
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"Bonne Maman products are ultimately so good because the art of Bonne Maman is to make good things simple - like homemade." This is how the traditional French company describes its philosophy. Bonne Maman takes care in the manufacture of its products to use only ripe and hand-picked fruits to ensure high quality.
The company's product range is diverse: from jams and jellies to desserts and delicious pastries. The recipes used in these products are passed down from generation to generation and are also developed further to guarantee the quality already mentioned. But one thing is certain: all products embody "perfectly the authentic character of our grandmothers' cooking" (Bonne Maman website).
In order to sustainably increase sales of its jams and jellies at the POS and to anchor the brand in the minds of customers, the jam manufacturer has been working with the Bring! ad platform for some time now. "With Bring! we reach consumers exactly when it is most effective, namely when they decide what they want to buy," says Martine Roth, Brand Manager at Bonne Maman, "This allows us to advertise in a targeted and pinpoint manner, which perfectly complements the other marketing measures."
In the course of this, Bonne Maman was one of the first customers to test the new ad format Sponsored Product Flavors. In a campaign launched in mid-March, Sponsored Product Flavors complement other Bring! ad formats such as Sponsored Product, the signature format of the Bring! ad platform. The products are integrated natively and can be found by users via keywords in the catalog as well as via the search function and added to the shopping list.
What is special about the Sponsored Product Flavors is that when the user clicks on the product, the brand world opens up, displaying the entire product range of a brand. The selected product variant, in this case the specific flavor of the jams, is then also specified on the shopping list. An additional benefit is the integration of product real images, which are mapped by the Sponsored Product Flavors alongside the natively integrated product tiles.
The success of the marketing campaign can be confirmed: "With the new Sponsored Product Flavors format, we can now bring our product world closer to potential customers as directly as never before. For a targeted customer approach, Bring! is a perfect channel for us," describes Martine Roth, Brand Manager at Bonne Maman.
"Our goal is to firmly establish Bring! as a reliable companion for all phases of shopping," says Davide Falzone, Commercial Director at Bring! "With increasingly targeted ad formats such as Sponsored Product Flavors, brands can engage consumers in ways never before possible - almost as if they were communicating in person. That's what's so special about the Bring! Ad Platform.
"Bring! offers a variety of ad formats that target consumers at the most important time of all - when they are planning their purchases! If you would like to learn more about the Sponsored Product Flavors ad format or any of our other ad products, please contact us directly here.
Bonne Maman is a brand of the French Andros Group and is distributed in Germany by Odenwald-Früchte GmbH, Breuberg. The company has been part of the Andros Group, the market leader for jams in France, since 1991. In Germany, Bonne Maman is known primarily for its wide range of jams, marmalades and jellies in over 30 varieties. For more information on products and promotions, visit https://www.bonnemaman.ch/de/
Bring! Labs AG is a Swiss mobile tech company in the FMCG and retail industry, headquartered in Zurich and based in Berlin. Its main product is the free "Bring! Shopping List," an app that guides users through all aspects of shopping for everyday items such as groceries and drugstore goods – from inspiration, to collaborative planning, to purchase. With the help of shareable shopping lists, recipe ideas, and local deals, shopping and thus organizing the entire household is simplified for millions of consumers worldwide. In addition to the shopping platform for consumers, Bring! offers partners from FMCG and retail an innovative mobile advertising platform that enables them to open up new marketing channels and place products in the context of shopping in a highly targeted and native way.
Bring! is available as a free app for iOS and Android as well as via the web (www.getbring.com) and can be used via smartphone, desktop, smartwatch and by means of all common voice assistants. Bring! Labs AG was founded in Switzerland in 2015 and today employs over 30 people. Bring! is Europe's largest shopping list app and has won the Google Play "Editors' Choice" award several times and is recommended as "App of the Day" by Apple App Store.
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